An incredible $27.1 million was raised for charities at the historic 125th Boston Marathon in October, with over $12.1 million raised through global online crowdfunding pioneer GivenGain, the preferred charity fundraising platform of the Boston Marathon.
The $27.1 million is a combined total raised by the organizers’ own charity programs: the Boston Athletic Association (B.A.A.) Official Charity Program and the John Hancock Non-Profit Program, as well as other participants, supporters, and partners.
The 125th Boston Marathon, held in October, had an in-person field of 20,000 runners from all 50 states and 104 countries take to the course, while another 22,887 joined virtually over the marathon weekend.
Despite being held in October instead of on the Boston Marathon’s traditional date of the third Monday in April, the average donation was over $134, GivenGain reports. Incredible generosity the world over saw over 89,000 donations come in from 81 countries to Boston Marathon fundraisers.
“Supporting both physical and virtual participants wherever they happened to be really demonstrated the power of online fundraising,” says Bryan Lively, GivenGain.
“Fundraisers in Boston and around the world could use the exact same cutting-edge technology to start a fundraiser, reach donors through numerous online and offline channels, and raise money in totally customizable ways while doing what they love.”
“Charities benefited from consolidated views of all the money raised on their behalf, both online and offline, by all participating runners—many of whom committed to fundraising minimums, managed live stream donations, fundraised in teams and much more.”
“We’re extremely excited to continue this partnership with B.A.A. as we look towards the 126th marathon in April 2022.”
We are so grateful to the team at GivenGain for the incredible support they continue to provide to the B.A.A., our charity partners, and the fundraisers. Throughout the leadup to the Boston Marathon and beyond, we were in constant contact with GivenGain’s team of fundraising experts, who created bespoke material for our runners, including webinars, fundraising guides and incentives. We are looking forward to strengthening this partnership as we prepare for the 126th Boston Marathon in 2022.
Nicole Juri, Director of Development for the Boston Athletic Association.