#GivingTuesdayNow – a global day of generosity

May 5, 2020
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As part of the amazing global response to Covid-19, organisers from Giving Tuesday have asked for a special global day of giving and unity.

That day, #GivingTuesdayNow, will take place on 5 May 2020 – and as a long-time official partner to Giving Tuesday, we’re on board to help make it a success!


What is Giving Tuesday?

Giving Tuesday is a global generosity movement that aims to unleash the power of people and organisations to transform the world. And that’s precisely why we love them! The #GivingTuesday movement encourages anyone and everyone to donate time, money or their voice to help a good cause. GivenGain has worked with Giving Tuesday since 2017 to help charities and fundraisers to make a bigger impact through online fundraising.


Why #GivingTuesdayNow?

Traditionally, #GivingTuesday is a day of fundraising that takes place annually on the Tuesday following the Black Friday and Cyber Monday spend fests. This year it falls on 1 December 2020. However, due to the unprecedented need caused by the Covid-19 pandemic, charities need our support right now. That’s why Giving Tuesday organisers have announced an extra day of global giving to help charities continue their work.


How do I get involved with #GivingTuesdayNow?

If you haven’t already, start by creating or setting up your charity or fundraiser account on GivenGain. GivenGain allows fundraisers and charities to share their projects and campaigns online, accept donations from around the world in different currencies, and track the success of their fundraising efforts in real time.

No online fundraising experience? No problem. As an official Giving Tuesday partner, GivenGain offers charities, companies, clubs and fundraisers the content, tools and support to run successful fundraising campaigns in the weeks leading up to #GivingTuesdayNow.

To help you hit the ground running, we've put together #GivingTuesdayNow starter packs for charities, fundraisers and corporations.

  • In our fundraiser starter pack, you'll learn how to launch your fundraising project and choose a #stayathomechallenge that donors will love.
  • In our charity starter pack, find out how GivenGain helps you to connect with donors and unlock your fundraising potential.
  • Putting together a corporate fundraising team? Our corporate starter pack will show you how to set up your profile, energise your employees and track your impact.


Charities, if you are already fundraising on GivenGain, you can pause your current campaign and create a dedicated Covid-19 one. Click here to learn how to do it. Once your campaign is ready, you will be featured on our Global Covid-19 Response page. Fundraisers taking part have already raised more than $60,000!

See this example of a great Covid-19 campaign on our platform.

Let us know your stories, questions, successes and challenges at givingtuesday@givengain.com. We’ll feature some of them on our social media pages. Let the fundraising begin!

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